Why Toyota Corolla brakes are so expensive?

I need to replace the front brakes of my wife s 05 corolla. Since I usually go online and purchase the genuine manufacture parts, I did the same this time. I found the price is $75/pair for the pads, and $55/ea for the rotor. I changed the brakes on my Accord V6 last year, its about $45/pair for the pads. Why Toyota parts are so expensive comparing with Honda?

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